What is the most effective way for a school counselor to alert parents/guardians to upcoming information night sessions?

Sending a reminder e-mail or automated phone message is the most effective way for a school counselor to alert parents/guardians to upcoming information night sessions because it provides direct communication that can easily reach parents in a timely manner. This method ensures that the message is delivered personally, allows for clear and detailed information to be conveyed, and can be sent at a time that is convenient for the parent. Moreover, automated messages can be programmed to reach every guardian, ensuring that no one is overlooked.

In contrast, posting on the school's social media might miss those parents who are not active on those platforms or may not frequently check them. Flyers distributed to students could be overlooked or lost, as students may not always prioritize bringing them home. Hosting a parent-teacher meeting can also be effective, but it may not specifically target the information night session and could require parents to make additional time commitments, which might limit participation. Thus, the reminder e-mail or automated phone message stands out as a proactive and efficient method for communication.